Comparative Title Guidelines
Most buyers these days won't consider a new title without a comparative title along with it. Buyers use the comparative title to inform them about how well books similar to your new title have done, and draw a conclusion about how much to buy. Guidelines on how to select the most effective comparative titles to maximize sales of your new titles:
Comparative titles:
Come from the same genre as your new title, same series, or by the same author that sold well.
Must have sold well the month before, of, or after release.
Must be in the same price range as your new title.
Cannot have been published more than three years before your new title.
Should ideally be placed next to your new title in both your catalog and tip sheet.
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